TARGET AUDIENCES
Every media product has a variety of target audiences, divided into 3 main sections.
1) Primary audiences - the main audience the direct interest of the product (film).
2) Secondary - the product is not designed for them, however they can view it because of their family, friends or children and many more factors.
3) Tertiary - they would slightly be interested in the product because of a particular factor e.g. their favourite actor/actress stars init, but would not usually see or read it.
Target audiences will include the following:
1) Age
2) Gender
3) Class
4) Ethnic Group
5) Interests
What is an audience?
A group of people or listeners at a public event e.g. a film, play or a concert.
What is a Target audience?
A target audience is a particular group at which a product such as a film or advertisement is aimed.
How do we define a target audience?
1) Where your target audience is located.
2) Are they female, male or both.
3) Their age.
4) Their common interests.
5) Their income range.
6) Their common values.
7) Attitudes
Why is it useful for a film to have a target audience?
Its is useful for films to have a target audience because, it will be easier to know which category you are trying to appeal to. As well as determining the content of your film and to be able to engage the target audience to have something they can relate too.
Which audiences do i think teen dramas appeal to?
I think that teen dramas primary audience, for teen dramas is teenagers from ages 13-19. Teen dramas can appeal to both male and females who have similar interests which the product contains e.g. actors/actresses, romantic interests, the music type etc. The product can also persuade secondary audiences to view it e.g. by friends, families or their own children.
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